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Essays

Among the Dumbest Commercials to Increase "Brain Accuracy"

One company pushes its product to increase five brain functions. Among the brain functions in addition to “focus” and concentration” is listed “ACCURACY.”

How, for instance, would anyone construe “accuracy” as a brain function?” Does this mean that one remembers 3.000000 and not 3?

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Why Are Averages Bad?

Supermarkets can get away with using average sales to order inventory to replenish items sold off in the previous week. But if a florist does the same, ignoring the fact that such events as Valentine's Day and Mother's Day result in giant peak sales events, that florist may not remain long in the business.

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"Fungible" People

Will all the “everythings” of this world please take a seat in the back room? On the basis the supposed alacrity of “Assemblylike” things into groups----like all the Hitlers, Trumps and Franco's of this world, this should be an easy task. Or is there really something inherently and logically wrong with “LUMPING” people into fungible categories?

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Extrapolation Madness

EXTRAPOLATION is the process of using a given set of points, numbers, or other data to establish a regression line to predict and project a trend within those numbers forward or backward or both, i.e. to attempt to predict outcomes for hypothetical cases.

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Shorelines - a Metaphor for One to One

While few people realize it, one to one (1:1) thinking is an integral byproduct of our mental apparatus. Without thought, many among us just assume one to one correspondence or one to one relationships in what we see, known and observe.

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One to One (1:1) Assumptions

Seems that our language often makes us dumb. In our language we are weaned on notions of “cause and effect," "hard work and rewards," practice and excellence.” We assume that twice as much noise emanating means twice as much trouble or that twice as much work that is being done.

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Averages & Information

When we compute averages, we assume that we are developing useful relevant information about the population or data being summarized. An “average” takes in but one dimension at a time even if we are talking about a concept such as Intelligence which may have more than a hundred components and for which there is no overall agreed upon definition.

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Phony Numbers

So often, we hear of numbers such as 99% or 99.9% of germs killed; or something being 90 or 99% effective, i.e. as if these numbers were accurate and meaningful. But remember, whenever you see percentage number, be it 1% or 99%, you should be aware that the number has been rounded off and “coaxed” into an easily remembered almost “insignia” intended to convey some credence, loyalty and support.

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Never Just Enough

While many among us pretend to some penchant for exactness, we would be but fools, in everyday life, to attempt to match output, supply, ideas, etc. WITH JUST ENOUGH to complete our plans.

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Car & Home Warranties

(PERPETUAL MOTION MACHINES) Seems like we are bombarded with entreaties, lures and overly generous promises of salvation and an end to our troubles by reason of Vehicle and Home Warranty systems, where for a pittance our tranquility and peace of mind will be forever protected.

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